(WFRV) – Two health systems throughout Wisconsin and the Midwest will merge and rename to ‘Emplify Health’.
The two health systems reportedly finalized their merger of equals back in December 2022 and announced that they would become ‘Emplify Health’. The announcement was made on April 30.
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Drawn from ‘empathy,’ defined as ‘feeling aware of another’s emotions’ and ‘amplify,’ which means ‘increase,’ Emplify is a new word created to reflect a united goal of increasing access, creating a culture of empathy and enhancing population health outcomes for the patients and communities we serve.
Scott Rathgaber, CEO, Bellin and Gundersen Health System
Officials say that the change will ‘take time’ and the transition to Emplify Health will not happen overnight. The new brand will reportedly be slowly incorporated into the health system over the coming months.
We anticipate it will take several years to fully migrate to Emplify Health. Do we expect everyone to immediately embrace this journey? Certainly not. But we will journey together. Change takes time. And we must honor our legacy names into the future.
I know we have the best people in the industry working at our organization, who will help to build this new identity in the right way while respecting our rich histories.
Scott Rathgaber, CEO, Bellin and Gundersen Health System
It is also mentioned that all Bellin and Gundersen hospital and clinics will change their name to Emplify Health over time. However, entities like the Gundersen Medical Foundation, the Bellin Health Foundation and the foundations associated with the other hospitals will not change at this time.
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More information on Emplify Health can be found on their website.
