GREEN BAY, Wis. (WFRV) – Ahead of the 2026 NFL season, the Green Bay Packers have called upon UW Health to be their official health care partner after reaching a multi-year agreement.
Officials say the new partnership with UW Health and the Packers will see joint community initiatives and fan-focused events throughout the year, with UW Health set to have a prominently featured presence at Lambeau Field.
UW Health will now also be the presenting sponsor of Packers Training Camp and Packers Family Night.
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“The Green Bay Packers are a remarkable organization,” said Dr. Alan Kaplan, chief executive officer, UW Health. “They are one of the most successful sports teams in American history and are deeply dedicated to their millions of fans across Wisconsin and beyond. UW Health shares that strong commitment to be the best for our patients and the communities we serve.”
Additionally, UW Health will present several Packers initiatives and community-driven efforts dedicated to supporting kids and families year-round, including Packers Football Outreach programs and the Packers’ annual Project Play 60 event.
“We’re proud to partner with an innovative health system like UW Health,” said Ed Policy, president and CEO of the Green Bay Packers. “The Packers, much like UW Health, have a story that starts over a century ago. These two pillars of Wisconsin industry coming together to broaden the reach of health and wellness to football fans around the globe is a fitting partnership.”
