GREEN BAY, Wis. (WFRV) – Vendor applications are now open for the 23rd season of the Farmers’ Market on Broadway, one of Wisconsin’s largest and most popular farmers’ markets.
Organizers say vendors located within a 100-mile radius of downtown Green Bay who offer produce, prepared or processed foods, or arts and crafts are encouraged to apply. The application deadline is March 31.
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Officials noted that the application process will look different this year, as the market has transitioned to a new vendor management platform called Marketspread. Vendors who have not previously registered with the software will need to create an account before applying to participate.
Held weekly on Wednesday evenings, the Farmers’ Market on Broadway is a cornerstone community event in Green Bay, featuring fresh fruits and vegetables, flowers, food trucks, arts and crafts, and opportunities to shop at Broadway District businesses. The market draws an average of more than 10,000 visitors each week and supports more than 100 vendors throughout the season.
“The Broadway Farmers’ Market has grown into one of the area’s most impactful community events,” said Molly Gray Ivanovska, farmers’ market and special events manager for On Broadway, Inc. “Each season, the market supports farmers, small businesses, artists, musicians, local food pantries, and nonprofits. A local committee thoughtfully reviews the hundreds of applicants to ensure a diverse, vibrant experience for everyone who attends.”
The 2026 Farmers’ Market on Broadway is scheduled to run from May 20 through Sept. 30, operating from 3 to 8 p.m. each Wednesday.
